A ferocious curiosity to provide new strategies and platforms to improve your business.

FEROCITI is a company committed to providing strategy and or technologies that can redefine the way you do business. From the pre-paid maintenance product LubeNinja, to an entirely new technology that will change the manner in which you engage in digital media, FEROCITI is constantly looking for new ways to facilitate proven strategies at scale and bringing new technologies to market to enhance your bottom line.

The Big Idea

From the pre-paid maintenance product LubeNinja, to entirely new technologies that will change the manner in which you engage in digital media, FEROCITI is constantly looking for new ways to facilitate proven strategies at scale and bringing new technologies to market to enhance your bottom line.

The first AI customer experience platform that integrates within any video on any screen. Source drives new revenues by maximizing brand and product integration strategies through hyper targeted brand activation in and across the screen, and facilitating “commerce in content” by literally letting the viewer transact and purchase against the inspired objects or moments in the content. Source adds new viewers to your content by enhancing the content experience with hyper interactivity – adding depth to the content story line and even letting the viewer communicate back.

Underscoring all of this is a robust set of analytics that measures what was happening at against any on screen object or moment in the content experience.

To learn more about Source, visit www.sourcedigital.net.

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The Players

Brian Lucas, CEO

Brian has over 35 years of business development and growth experience from various industries such as: banking, transportation, insurance, technology and software. He has a proven track record of success in developing strategies to expand markets, and grow sales, for both B2B and B2C clients. Brian has delivered tangible results at every level by establishing effective processes to improve customer service, setting competitive and realistic revenue goals, and creating initiatives and marketing strategies to deliver upon what was promised.

Brian brings a “listen first” mentality to every potential client and opportunity. That poignant curiosity in the problems, and the people who can solve them, provides FEROCITI with a unique ability to customize solutions to maximize return on investment.

Jeff Wilhoite, President

Jeff has over 20 years of experience in business improvement, advancement, and sales, with a very diverse experience level ranging from supply chain, procurement, IT, and commercial sales across several major brands. Jeff formed FEROCITI, with a goal of broadening the reach of improving business performance outside of the Automotive sector using the same types of methods and relationships.

Jeff states, “The goal of FEROCITI is to improve the overall financial performance of brand-centric businesses, by introducing, or enhancing, strategic initiatives and utilizing emerging technologies for simplification, scale, and analytics. FEROCITI is not just a company, it is an attitude that simply states: We’re going to figure out the best method to grow your business, implement it, and enhance your brand value and partner relationships in the process. We have the proven know how, and the technology partners, that put us in a very unique space to create custom solutions. These solutions will provide unique opportunities for both the brands that we service and their related partners, to unlock value in ways that have not been done before.”